Nobody saw the Dubai chocolate bar coming. Within weeks, videos went viral, stores sold out, and there was a waiting list for a chocolate bar . That is how trends work. One minute, something is barely on your radar, and the next, everyone is scrambling to keep up. College admissions in 2026 feels exactly the same way. Over the last 23 years, I have watched trends come and go: the test-optional movement, the changing landscape of popular majors, the essay pivot away from traum